
Lectures on Tap
City Winery NYC presents Lectures on Tap live on Wednesday, April 22nd, at 7:00 PM!
Join us for a thought-provoking evening with Dr. Mara Einstein as she unpacks one of the biggest buzzwords in marketing today: sustainability. Products are not sold through attributes alone—they’re sold by forging powerful emotional bonds with consumers. Increasingly, brands hitch their stories to social causes, and sustainability has become one of the most popular—and most abused—of these narratives.
Are the products you use truly green, or just greenwashing in disguise? Dr. Einstein, an internationally recognized expert on deceptive marketing tactics and the intersection of marketing and religion, will help you cut through the noise and see how marketers shape our desires, beliefs, and buying habits.
She has presented at SXSW, the THIS conference on the Future of Media and Content in Denmark, and Brain Bar in Budapest. The author of eight books, including “Hoodwinked: How marketers use the same tactics as cults” and “Compassion, Inc.,” she is a professor of media studies at CUNY and a former marketing executive at major media companies. She is also featured in the Emmy-nominated Netflix documentary “Buy Now: The Shopping Conspiracy.”
Get a drink, connect, and learn at Lectures on Tap! 🙌
Agenda
6:30 PM – Doors open: find a seat (open seating!), order food & drinks, and expect a bar line—arriving early is key.
6:55 PM – Host introduction
7:00 PM – Lecture begins
7:45 PM – Audience Q&A
8:00 PM – Have 1:1 time with the speaker, mingle with fellow guests, and order another round
8:30 PM – Wrap up.(opens in a new tab)
🍽️ We provide food and beverage service directly to your table in the venue. Or, for an expanded menu and more relaxed experience, arrive early and enjoy a meal in our restaurant before the show. When dining in the restaurant, reservations are encouraged and can be made via Resy starting one month before the show. View Our Concert Dining Menu.(opens in a new tab)
🎶 While we do not require a two-item food or beverage minimum, we strongly encourage it. Most ticket revenue goes directly to the artist and production costs, so food and drink purchases help support the staff, service, and atmosphere that make these intimate shows possible.
The good news: we think you’ll love the food and wine just as much as the show.
🍷 Members get 48 hour early access to new shows, pay no ticket fees, and earn points to exchange for complimentary tickets. Vinofile Plus members also receive many wine benefits. Add a membership to your cart during checkout to start saving now. Already a member? Make sure you are signed in to access your benefits. Become a Vinofile Member and enjoy the benefits today(opens in a new tab).


